The women behind Wild Flowers are sisters Emily and Lucy.
With only 13 months between them, they’ve shared most of their lives, and have been there for each other through countless moments of joy and challenge. It seemed totally natural that when Emily left her corporate career in December 2024, her sister would be the person to partner with to design their dream business, and natural future. Emily is based in NYC and tends to the design and facilitation of our workshops, and is our Coach. Lucy, in Dubai is the marketing and partnership expert, without whom nothing would be growing!
Get to know us
Lucy Allport Holmes: Co Founder
My LinkedIn credentials
My longer bio
Emily Fitzgerald: Co Founder
My LinkedIn Credentials
My longer bio
Lucy on Wild Flowers Wild Futures
“When Em, with some hesitation, tiptoed around the idea, in that typical British way, I saw something unique with potential to bring us together, finally, after years of being apart, missing each other, and missing opportunities to collaborate. As sisters, Em and I can acknowledge that we need each other: we always have, but that through the lens of a business, we have what feels to be a needed balance of attributes and value adds that can bring Wild Flowers to life.”
Emily on the Wild Flowers Wild Futures coaching experience
“I set out to design a coaching experience where the client would never feel alone, and one where play, creativity, and learning would be part of the experience as much as a rigorous futures design journey. I visioned a colorful, infinite space of ideas: and the Futures Canvas was born: no more print outs from management books, or bits of notes you lose in the bottom of your bag: you have a monument to your work starting from day one!”